Archetypes in the World of Holistic Wellness

 In the world of yoga, along with the practice itself comes a narrative that's as old as storytelling. There are two archetypes - the 'sage' and 'journey and return' - that are beautifully interwoven into the fabric of yoga. The 'sage', often a yoga practitioner, is depicted as a wise and knowledgeable guide. They're seen as the expert, the one who holds all the secrets to the practice. This archetype is deeply rooted in our culture, and it's not uncommon to see it used in advertising yoga products. It gives a sense of authenticity and trustworthiness to the products, making us feel like we're in safe hands.

Alongside the 'sage', we have the 'journey and return' archetype. It paints a picture of yoga as an adventure towards better health and wellbeing. The yoga pants and the yoga wheel aren't just products; they're tools for our journey. They're portrayed as essential for our voyage into the world of yoga and the promise of a better, healthier version of ourselves.

These archetypes aren't just marketing tactics; they're cultural symbols. The 'sage' reminds us of respected figures in our society who have a wealth of knowledge and wisdom. It brings an element of respect and trust to the narrative. The 'journey and return' archetype, on the other hand, speaks to our desire for personal growth and transformation. It gives us hope and motivation, encouraging us to embark on our journey towards better health and wellbeing.

So, next time you see a yoga ad, look beyond the product. Look for the story, the narrative. You'd be surprised at what you find!